They’re very much like Dr. King!

THURSDAY, SEPTEMBER 5, 2013

By their own admission: From first viewing, we thought the ad bordered on the obscene.

Now, the ad can be seen on-line. We refer to the new MSBC promotional ad in which a host of on-air talent hold up white boards explaining the ways they're advancing Dr. King’s dream.

You’re right—the whiteboard turns the ad into a cross between Dr. King and the late Tim Russert, a more important figure within the NBC family. But good grief! The ad starts with a visual of Dr. King and a question: HOW ARE YOU ADVANCING THE DREAM?

The next thing you see is Alex Wagner in a fetching pose, holding up the whiteboard. She's advancing the dream by WAKING PEOPLE UP, her modest sign modestly says.

All righty then!

We’ve seen a lot of people in the past few weeks showing their disrespect for Dr. King—telling us what he would have thought, pretending that they are his heirs, dining out on the moral greatness they don't necessarily seem to share. But this new ad is really appalling.

The whole night-time lineup took part.

If any person ever deserved not to be glommed on by hacks like these, we would have thought it was Dr. King. In a word, the ad is instructive.

To see the ad, to read the transcript, brace yourselves, then click this. You will be looking into the heart of TV celebrity culture.

Warning! If you click that link, you will be taken to the Media Research Center. We think the trip is worth it.

Just so you'll know: How is Chris Matthews advancing the dream?

According to his white board, Chris is advancing the dream "by fighting for voting rights!"