As the resistance began: We don't plan to construct a history of primetime "cable news" ratings. But here's the way those numbers looked on a Wednesday night early in Trump:
Total viewers, Wednesday primetime,As far as we know, we aren't cherry-picking. Here you see the numbers for the very first Wednesday in Trump:
February 8, 2017
Bill O'Reilly: 4.251 million
Tucker Carlson: 3.326 million
Sean Hannity: 3.018 million
Rachel Maddow: 2.013 million
Lawrence O'Donnell: 1.678 million
Chris Hayes: 1.437 million
Anderson Cooper: 1.309 million
Don Lemon: 1.100 million
Total viewers, Wednesday primetime,Megyn Kelly was already gone from Fox, replaced by Tucker Carlson.
January 25, 2017
Bill O'Reilly: 4.949 million
Tucker Carlson: 3.781 million
Sean Hannity: 3.175 million
Rachel Maddow: 2.090 million
Lawrence O'Donnell: 1.760 million
Chris Hayes: 1.399 million
Anderson Cooper: 1.455 million
Don Lemon: 1.106 million
Those numbers were already historically fantastic for MSNBC. As the week proceeds, we'll show you how the corresponding numbers looked just a few years back.
As of the start of this year, all the cables had already gained from the onset of Trump and its discontent. But as of last week, MSNBC was basically matching Fox in primetime, an amazing transformation.
In Hollywood, they said it came in part from the Comey bounce.
We'll have a few more thoughts on the product lines which helped MSNBC, and especially Maddow, gain numbers in recent years. Maddow rolled out some especially horrible product starting in the spring of 2015.
At that time, the cable star spent thirteen weeks staging a ludicrous nervous breakdown about the way Fox was going to stage the first GOP debate. She kept forgetting to say that CNN was going to stage the second GOP debate the same darn way.
For our money, it was one of the most ridiculous sustained performances in cable news history. But it was also wonderfully partisan, aimed at our tribe's favorite villain.
She rolled out a ludicrous product line. The evidence suggests that our self-impressed tribe flocked to buy what she was selling.
Itinerants once sold pills this way. It's why there's an FDA!