Introduces her dearly beloved: Last night, gullible viewers were getting hustled about last weekend’s DC protest.
We saw true believers get hustled on Fox—and on The One True Channel.
We’ll cover that topic in our next post. In this post, let’s note the way Rachel Maddow kissed the asp of her beloved last night.
Chris Matthews appeared on Maddow’s show to sell you his latest book. When Rachel teased his upcoming appearance, she of course described him as “the great Chris Matthews.”
It’s required by Hard Pundit Law!
We always cringe when they play us that way. Incredibly, though, this is the way Maddow introduced the great man when his segment started:
MADDOW (10/14/13): My beloved colleague and pal, Chris Matthews, has just published the best-timed book ever about the real legacy of Ronald Reagan’s approach to governance, specifically his contentious but civil working relationship with the legendary Democratic Speaker of the House, Tip O’Neill.Good lord. You’ve never been hustled until you’ve been hustled by multimillionaires. To watch the full segment, click here.
Joining us for an interview with the host of MSNBC`s Hardball, author of the new book Tip and the Gipper: When Politics Worked, Mr. Chris Matthews.
It is great to have you here tonight. Congratulations on the success of this book.
MATTHEWS: Thank you. Thanks, Rachel.
Are viewers really supposed to think that Matthews is Maddow’s beloved colleague? We will offer a different guess:
That’s Rachel’s way of saying she thinks her viewers are pitiful/helpless rubes. In the mind of this cable host, they long to forge a tribal bond with imaginary friends.
We liberals are all great pals at The One True Liberal Channel! All the stars have been “great” for some time. Now, one has been bumped to “beloved!”
To state the obvious, that was a corporate sales pitch. Just a guess:
Research must say that we the rubes have been buying this big can of con.
Also proving how stupid you are: In her prologue to Matthews’ appearance, Maddow showed in one other way how stupid she thinks you are:
MADDOW: Anyway, the other thing that Ronald Reagan said that Ted Cruz repeats in his speeches now is actually quoting Ronald Reagan from the early 60s, from before he was elected to any office, when he was just an actor and a conservative activist. And he worked as a kind of spokesmodel with the American Medical Association, in a public campaign against a terrible new Soviet-style communist takeover of the American health care system...Wow! Reagan worked as a kind of “spokesmodel?”
Set aside the little whiff of gender snark. When Maddow talks down to her viewers that way, she is saying it loud and clear:
Rachel Maddow doesn’t think her viewers are very smart.